The big weekend is upon us and I could not be more excited! Oh wait, I could..if I were in London instead of in New Jersey, home, sick.
So, while I sit and watch the coverage from across the pond, eating my Fortnum & Mason Diamond Jubilee edition, chocolate dipped biscuits from a tin that plays “God Save the Queen,” I share with you some of my favorite Jubilee inspired campaigns of the week.
If I were not sick/had my sister’s graduation party to attend, this is where I would be for the Jubilee weekend. Sir Richard Branson and Virgin Atlantic are helping Anglophiles get into the spirit by taking over New York City’s Union Square. Branson initiated a Twitter campaign to get Mayor Mike Bloomberg to rename the famous park to “Union Jack Square” in honor of the British celebrations. The party will go on regardless of the outcome of our pleas – Virgin is going all out to make New Yorkers feel the Union Jack love. From 11:00 a.m. – 4:00 p.m., Virgin cabin crew and Foot Guards will be on hand to interact with guests and even perform the traditional changing of the guard. Think you have what it takes to make the infamously serious guards laugh? You’ll be entered to win 20 round-trip tickets from New York to London. Bloody brilliant, Branson!
If you happen to be visiting the right side of the pond on June 4th and staying at a UK Marriott International Hotel, you’re in for a good time! Marriott is offering complimentary “The Corgi” to those named Elizabeth or those born in 1952 – the year Her Majesty ascended to the throne. The unique drink is made from Hendricks gin, elderflower liqueur, blackberries, raspberries, fresh lime and mint and will be served by bartenders in fashion-forward Union Jack garb. Not named Elizabeth or born in 1952? The drink can be purchased for £7.50. Bottoms up, Brits!
One of London’s most iconic landmarks is all lit up for Her Majesty’s big party in red, white and blue. The Tower Bridge, decked with 3,800 LED lights, will glow a diamond white for the celebrations, including the pageant on the River Thames on Sunday. Absolutely stunning!
And if you haven’t seen Heathrow Airport’s Royal Runway yet..check out my post from last week! It’s absolutely amazing.